DRI-2019 Preso Materials

• Geographical location

• Regional destination, hospitality hub for outdoor recreation economy & the arts at the heart of the Genesee Valley; Main St. is 3 miles from Perry entrance to Letchworth Park

• See file list for individual speaker notes

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Presenters:

• Eleanor Jacobs; Village Trustee, Retired Editor & Journalist
• Jacquie Billings; Village Trustee, Rural Entrepreneur, Hole in the Wall Restaurant, Ration Wine Bar
• Rick Hauser; In Site Architecture, Mayor of Perry
• Josh Rice; SUNY Professor, Theater@37, Shake on the Lake, NYS Puppet Festival
• Nicole Manapol; Director, Letchworth Gateway Villages

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Presentation Outline: Why Perry? Why Now?

Summary overview

{ Our story of Why Perry, Why Now? told through 4 perspectives }
{ Emphasis on - our capacity, our people, our potential }

• Rick Hauser, Mayor - how he first got involved (Old School), how that experience sets the stage for the next 20 years of Perry’s revitalization and has us applying for a DRI

• Jacquie Billings, local restaurateur and entrepreneur - Perry’s main street / community transformation through the evolution of her family’s business - HITW Main St → HITW Standpipe Rd → Ration Wine Bar

• Josh Rice, Theatre and Arts Entrepreneur - how Perry’s revitalization mobilized him to return and establish Shake on the Lake and (re)-establish Perry as an arts and culture mecca in Western New York.

• Nicole Manapol, Letchworth Gateway Villages / Social Impact Entrepreneur - how Perry’s work inspired her to move back home from SF to scale and replicate the Perry Project for other rural communities striving to reinvent their economies.

• Closing - Why Perry, Why Now? - Rick

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Presentation Flow

Introductions - Eleanor

(moderator for presentation), introduce herself, how she’s involved in Perry’s revitalization efforts, our panelists and presentation overview (1-2 minutes).

Where is Perry? Here

What is Perry ? Our identity as a village (click aerial or map) poised between lake and park, (click zoomed in) bisected by the creek that links them, and that powered Perry’s first two acts of prosperity (click knitting mill 1.0 and happening historic postcard downtown?) and now, 3.0

DRI Boundary (click DRI boundary, possibly with target projects highlighted/outlined) follows that logic - Main Street north to south; and the creek, or “outlet,” west to east.

Who? Who else is here today? I’m Eleanor. Nicole, Josh, Jacquie, Rick:

Context — Rick’s Story

• [objective - set the stage for Perry’s transformation, introduce audience to the spirit of the community, demonstrate our capacity]

How you came to Perry, first impressions, what potential did you see? Describe the moment you decided to get involved (2 minutes) - Story of Old School, task force, changing mindset

Main Street Revitalization / the Perry Project (8 minutes)

• Where we started

  • Series of images of what downtown looked like

• The “First Win” - momentum, what that catalyzed

  • Image

• What we’ve achieved in the past 10 years

  • Images with indicators

    • Total public investment (state grants)

    • Total private investment

    • Buildings rehabilitated (and a few key planned DRI projects with renderings, with savvy developers).

    • Streetscape / infrastructure improvements done and planned.

    • Businesses started

    • Signature events launched

    • Impacts - property value, attracting back young families and entrepreneurs, regional and national recognition (Landmark Society, Perry Main St. LLC, SOTL / NYS Puppet Festival, LGV) - potential images newspaper cutouts and quotes (D&C write up on Perry’s food + bev scene, awards, press coverage excerpts)

• How have we done this? - our people [transition to panel]

Eleanor to moderate

Objectives - demonstrate Perry’s ability to inspire, draw entrepreneurs / young people back, demonstrate our creativity and entrepreneurship, showcase the type of people that make up this community

Panel introductions / transition - (30 seconds)

Jacquie’s Story - Perry’s main street / community transformation through the evolution of a family business (need to work on questions with Jacquie)

• Tell us about your family business and how you’ve been involved in Perry’s revitalization?

• What are the opportunities you see today for your business that weren’t there 15 years ago? / What changes have you seen that you’re most proud of?

• What does the DRI mean for you and your work in Perry? / Why is Perry the right investment?

Josh’s Story - Why Perry? Why the f$%k not? / Becoming a Leader in Rural Arts [Shortened version of Landmark article] - (4 minutes max)

• Key points - what brought you back? Building on the foundation...

• Why Perry? What are you able to do here that you haven’t been able to do anywhere else? I’ve seen the world. What I saw - the young people coming back, the natural beauty, the “yes” community. Talk about how community comes out and supports

• Key achievements--becoming Rural Arts Advocate

• What will the DRI help us achieve? Help root us in the region.

• The nucleus of people in their early 30’s that were DOING SOMETHING at a high level

• 5 things? 3 things?

• What is the challenge?

Nicole’s Story - Perry a model for rural revitalization and innovation (4 minutes)

• Tell us a little about your background - what brought you to Perry?

• So what are the opportunities you see for tourism and economic development in our rural part of Western NY?

  • Survey data - 800,000 visitors to LSP, outdoor recreation economy, beautiful places are at a premium in today’s economy, tech allowing people to live / work where they choose, proximity to two cities with some of the fastest growing millennial populations in the country.

  • Challenges? - Lack of entrepreneurship and investment in rural areas, lack of models

• Why does Perry matter from a regional perspective? Perry is writing the book on rural

Eleanor finishing up the moderation - speed round: Why Perry, Why now? Boom Boom Boom… around the room

Nicole - Our potential. Regional significance. Regional thinking. REDI.

Jacquie - Our capacity(?).

Josh - Our people.

Rick - Why Now? - closing (1-2 minutes)

• AFTER PANEL WHY PERRY WHY NOW SPEED ROUND, EJ ASKS RICK.

• Why Perry, why now? -

  • We’re agile. We’ve built a broad foundation

    • Leaders in the Arts, Culinary, Signature Events.

    • Leaders Organizationally. PMSA and VOP

    • Leaders in Downtown Revitalization. Perry Project awards. Main Street LLC.

  • We’re regional. Anchor gateway for LSP (FLR’s crown jewel), and leading a regional coalition towards collaborative economic development centered on that asset.

  • We’re ready. We’ve executed 26 grants totaling $7.5m totaling $23m of total investment in the past 10 years. Our new Village Strategic Plan, our new zoning laws, our major investments have all laid the foundation for this partnership with NYS through the DRI.

  • We’re poised. Double-down on momentum. Perry will get it done. We have the people and we have the passion.

  • We’re ready.

    • Three examples:

      • NICK is ready.

      • MIKE is ready.

      • SAM is ready for the DRI. 22 years after my first role in revitalization, this old school is back, with new, local owners committed to finishing this vital mixed use project. They’re here because of this opportunity, now. SAM is ready. And so is Perry.

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Attach files:

'TeamPerryBios_v2.pdf'

'RICK_DRI_BRIEF_OUTLINE_SLIDELIST.pdf

• DRI-2019 Application